Baby media reel

Thong media reel

Baby media reel

Thong media reel

The Blume Story

Girls, Guys, Babies, Kids and Dogs can all personalize their patch!

When one thinks of fun, flirty fashion - a gas station attendant's emblem is probably the last thing on your mind. However, authentic workmen's patches from the family uniform company were Stacey Blume's inspiration that launched her eponymous label- Blume. 

Blume offers a unique and sexy way for women to surprise that special someone in their life. Personalized underwear is the fun perfect gift for every occasion - birthdays, anniversaries, engagements, showers, bachlorette parties, Christmas, Valentine's Day... but these are the undies that make everyday Valentine's Day! Blume Girl items are the gifts that just keep giving.

Men can get in on the customized fun with Blume Guy. Marking your territory goes both ways. Blume Guy has personalized patches for boxers or briefs. Some couples show their affection with matching tattoos. Blume's personalized underwear is a fun alternative (that's much less painful!).

First comes love; then comes marriage; then comes Blume Baby stylin' in the carriage! It is the perfect way to introduce your new baby to the world. No one will have to ask what the little one's name is because Blume Baby helps you spell it out with customized onesies, bibs, hats, and burp cloths.

The trend doesn't stop there... after all dogs are part of the family too. Blume Dog ensures that your puppy is the chicest one in the dog park. You can create a personalized patch or choose from the industrial collection with sayings like "Security" or "Supervisor" for a pooch that prides himself on keeping watch.

Blume's innovative and unique styles have been a big hit with celebrities (and their kids!) such as Angelina Jolie, Victoria and David Beckham, Mariska Hargitay, Jennifer Lopez, Julia Roberts, Kelly Ripa, The Kardashians, Tori Spelling, Paris Hilton, Nicole Richie, Gwen Stefani, Britney Spears, Jessica Simpson, Sarah Michelle Gellar, Brooke Shields, Julianna Margulies, Giselle, Beth and Howard Stern, Ben Affleck, Billy Bush, and Shaquille O'Neal. Blume has been featured in major publications such as People Magazine's 'Style Watch', WWD, New York Times Style Section, US Weekly, In Touch, Star, Life & Style, Stuff, Gotham, Vegas, The Sun, The Daily Mirror, Everyday with Rachel Ray, W, Marie Claire, OK!, YM, and New York Post Page Six as well as hit television shows such as "Access Hollywood", "Live with Regis and Kelly", "The Today Show", "Good Morning America", "The CBS Early Show", "The View", "The Rachael Ray Show", "The Simple Life""VH1 Fabulous Life", and special business segments on CNBC,ABC and Fox Business News.

Blume embodies comfortable fun for women, men, children, and dogs. The line is sure to begin each morning (or evening) with a smile. 
Please email us at for wholesale or licensing inquiries.

Prior to launching her business, Stacey Blume got her Masters of Social Work and worked with a variety of children’s causes. Therefore Blume supports organizations near and far that are dedicated to improving the lives and welfare of children.

Please see below to learn more about the following charities. 
PENCIL inspires innovation and improves student achievement by partnering business leaders with public schools. 
BYkids is a non-profit organization pairing master filmmakers with youth from around the world to create short documentaries that educate Americans about globally relevant issues